• Park Lane Rewards


We are proud to introduce the Park Lane Rewards Programme, designed to say thank you and develop our relationship further. The programme offers Park Lane customers access to exclusive offers and events, hand-picked to enhance the experience of your Park Lane journey all of which you can explore below:

  • Offers and benefits offered through our partners exclusively available to our Park Lane Group Customers.
  • Exclusive invitations to our latest events and product launches.

Rewarding Loyalty

At BMW Park Lane, we value customer loyalty and realise that owning a BMW is a large part of your Lifestyle. To show our appreciation we want to offer benefits to customers when upgrading their BMW through us. To discuss the range of benefits available to our loyal customers, please contact theĀ retention team.

Share The Joy

We hope that you enjoyed your Park Lane experience enough to recommend us to your family and friends! if you introduce your friends or family to the brand through our referral scheme you can rest assured that they will receive the same five-star experience that you enjoyed. Not only this but you will be rewarded in recognition of your referral! To find out more please contact us today:Ā mail@bmwparklane.co.uk.

  • Selfridges
  • Winter Garden Restaurant
  • Hawkins & Brimble

More About Our Partners

In addition to offering a host of exclusive offers and benefits through our Affinity pillar, we also collaborate with several local businesses who we work with on exclusives and events.
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