• Rewards


At BMW Park Lane we value relationships with our customers and want to give something back in return for your continued support to us as a business.

We are proud to introduce the Park Lane Rewards Programme, designed to say thank you and develop our relationship further. The programme offers Park Lane customers access to exclusive offers and events, hand-picked to enhance the experience of your Park Lane journey.

The programme is built around four key pillars, outlined below:

We will be releasing communications about the programme through our quarterly newsletters. To hear more about the Park Lane Rewards programme, please update your marketing preferences here.

  • Exclusives and benefits offered through our partners
  • Exclusive invitation to events and product launches.
  • The opportunity to receive benefits throughout the year.
  • Your loyalty, appreciated. With even more benefits for introducing friends or family.
  • Selfridges
  • Winter Garden Restaurant
  • Hawkins & Brimble

More About Our Partners

In addition to offering a host of exclusive offers and benefits through our Affinity pillar, we also collaborate with several local businesses who we work with on exclusives and events.
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