• Loyalty
  • Loyalty 2
  • Loyalty 3

Loyalty

Loyalty Has Never Been So Rewarding

At BMW Park Lane, we value customer loyalty and realise that owning a BMW is a large part of your Lifestyle. To show our appreciation, the Loyalty pillar of our Rewards programme offers benefits to customers when upgrading their BMW through us.

To discuss the range of benefits available to our loyal customers, please contact the retention team.

Share the Joy

We hope that the word is spread about the Park Lane Journey and offer rewards to customers when introducing friends or family to the brand through our referral scheme. Following a successful referral to BMW Park Lane, rest assured your friend will receive the same five-star experience and a preferential rate along with a selection of rewards available in recognition of your referral.

To find out more please contact the enquiry team.

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