The X Event

5 December 2018

  • The X Event
  • The X Event 2
  • The X Event 3
  • The X Event 4
  • The X Event 5
  • The X Event 6

On Wednesday 5 December, BMW Park Lane hosted an exclusive event inviting customers to join us for an evening of X and Christmas.

BMW X and xDrive products were showcased throughout the showroom for the night along with transforming the display to a Christmas market.

Over 100 guests joined the team for an evening of fine food, wine and the opportunity to see the All-New BMW X5.

We welcomed partner brands for the evening to showcase their products and services to guests who had the opportunity to purchase from a range of gifts in the lead up to Christmas.

The partners involved in the evening included:

Pierre Marcolini: The stand displayed a selection and samples of Maison signature chocolates boxes ready to be sold.

Waddesdon Wines: offering customers the opportunity to taste from their Mouton Cadet range, with gift boxes available to purchase.

Blooms Art: created eight vase arrangements that were displayed throughout the showroom along with Christmas Wreaths and Christmas Flower Arrangements available to purchase.

Karrie Barron Cards: Showcased their Christmas cards, some including miniature scenes that are the perfect combination of card and gift. Unique and lovingly hand made in London it comes personalized free of charge.

Connie Gray Candles - hand made, luxury scented candles named after favourite places in London.

Paxton & Whitefield showcased their range of stunning cheese hampers that are ideal for every budget. Each contain beautiful cheeses accompanied by delicious crackers and condiments.

Hawkins and Brimble: With gift sets available to purchase, offering the opportunity to sample some of the products including the moisturiser recently shortlisted for GQ Awards.

Just Jolly: Showcasing their personalised stockings, Santa’s sacks and pyjamas.


Thank you to all our guests who joined us and the partner brands for being involved in the evening. If you would like more information on our events, please register your details and a member of the team will be in contact.