Park Lane Affinity Partner Brunch
16 May 2019
On Thursday 16th May 2019, BMW Park Lane hosted a celebratory networking brunch to thank our current advertised partners for all their continuous support throughout the process. It provided a great opportunity for our partners to socialise, feel inspired and suggest new ways that we can continue working together. Our partners discussed ideas such as social media campaigns, competitions and hosting joint partner events. The event included insightful talks and programme updates from:
Chris Learmonth - Managing Director BMW & MINI Park Lane.
Starting out with an undergraduate sponsorship opportunity at Ford Motor Company, Chris has spent over 20 years in various roles with the automotive brand before joining BMW Park Lane two years ago. On a day to day basis Park Lane deliver a combination of brand responsibility, customer experience and a volume and profitability target. Through being located in the central London area, Chris is proud that the business attracts visitors from around the world. Chris aim's for the showroom to have brand store feel so that we can showcase the very best and latest products that are currently available.
Nicola Panton - Head of Marketing, Digital & CRM BMW & MINI Park Lane.
Graduating Swansea University with a First Degree Honors in International Business Management, Nicola has worked for BMW Park Lane for 5 years. She has extensive BMW & MINI brand knowledge, having worked for other BMW businesses across the UK and Australia. She has a passion for Marketing and business development, focusing on projects strategically which enables her to expand and raise awareness of Park Lane across all brands.