• Events
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Events

The Events part of our Park Lane Rewards programme includes the opportunity to be involved in a range of events throughout the year. We are proud to be involved in a variety of events across arts and culture, golf and motorsport and delighted to host customers to experience the action.

Upcoming

Past

  • THE FESTIVE MINI - JOIN US
    THE FESTIVE MINI - JOIN US
    6 December
    Join us for some mulled wine, mince pies and the most festive MINI you ever did see.
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  • Frieze London
    Frieze London
    14-17 October
    Frieze London 2021 will be held at Regent’s Park 14 – 17 October 2021, showcasing BMW open work for guests to see.
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  • BMW PGA Championship
    BMW PGA Championship
    8 – 12 September 2021
    The 2021 BMW PGA Championship will be held from 8 to 12 September 2021. You can register your interest today.
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  • Goodwood Festival Of Speed
    Goodwood Festival Of Speed
    9-10 July 2021
    Goodwood Festival Of Speed 2021- We'll be bringing you all the highlights across our social media platforms!
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  • Christmas Come Early With Selfridges London
    Christmas Come Early With Selfridges London
    26 November 2019
    Our Park Lane Rewards partner Selfridges London welcomed our customers for a VIP shopping experience ahead of Black Friday.
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  • National Trust Cliveden and Go Ape Black Park
    National Trust Cliveden and Go Ape Black Park
    23 October 2019
    Through BMW UK recently announcing a new partnership with the National Trust, we invited our existing BMW i3 owners to visit Cliveden. Our Park Lane Rewards partner Go Ape also welcomed our owners for a fun day out.
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  • Virgin Active Mayfair
    Virgin Active Mayfair
    10 October 2019
    Our Park Lane Rewards partner Virgin Active Mayfair, transformed the MINI Park Lane showroom into the the ultimate pop up fitness studio.
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  • Pride In London
    Pride In London
    6 July 2019
    Saturday 6 July 2019, for the first time ever BMW Park Lane and BMW Group UK took part in Pride in London Parade
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  • London Symphony Orchestra
    London Symphony Orchestra
    10 June 2019
    Monday 10th June, Park Lane customers experienced an exclusive LSO Premier recital and reception in the dynamic YouTube Space London.
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  • Park Lane Affinity Partner Brunch
    Park Lane Affinity Partner Brunch
    16 May 2019
    Highlights of our most recent Park Lane Rewards Partner event, celebrating our Affinity Partners.
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  • Frieze London
    Frieze London
    3 – 6 October 2019
    Frieze London 2019 was held at Regent’s Park 3 – 6 October 2019. This was BMW's third year, showcasing BMW open work for guests to see.
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  • BMW PGA Championship
    BMW PGA Championship
    17 – 22 September 2019
    The 2019 BMW PGA Championship will be held from 19 to 22 September 2019, please register your interest today.
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  • Goodwood Festival of Speed
    Goodwood Festival of Speed
    4 - 7 July 2019
    Highlights coming soon from our Social Media Competition winner.
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  • No Planet B
    No Planet B
    23 May 2019
    Highlights from BMW i Park Lane partnership event with No Planet B.
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  • BMW Owners London Event
    BMW Owners London Event
    24 March 2019
    BMW Park Lane hosted BMW Owners London to celebrate our recent partnership.
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  • BMW Tate Live
    BMW Tate Live
    30 March 2019
    Tate Modern stages its third annual BMW Tate Live Exhibition in the atmospheric subterranean Tanks.
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  • The New BMW 3 Series and the New Z4
    The New BMW 3 Series and the New Z4
    9 - 10 March 2019
    We'd like to invite you to join us as we celebrate the arrival of two exciting new models at BMW Park Lane.
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  • International Women's Day 2019
    International Women's Day 2019
    07 March 2019
    Highlights of this years International Women's Day.
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  • The Flow of Colours Event
    The Flow of Colours Event
    28 February 2019
    BMW i Park Lane have recently launched a selection of bespoke wraps for the BMW i3. Explore the flow of colour for BMW i with our Park Lane Exclusives.
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  • The 8 Series Preview Event
    The 8 Series Preview Event
    28 November 2018
    On Wednesday 28th November, BMW Park Lane hosted an exclusive preview event to unveil the new BMW 8 Series Coupé. The elegant racer that combines racetrack performance with ultimate luxury.
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  • The X Event
    The X Event
    5 December 2018
    On Wednesday 5 December, BMW Park Lane hosted an exclusive event inviting customers to join us for an evening of X and Christmas.
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  • M Performance Event
    M Performance Event
    21 November 2018
    BMW Park Lane hosted a driving day in November inviting customers to take the opportunity to experience a selection of thrilling BMW M models.
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  • Frieze
    Frieze
    4 October 2018
    The 8 was featured at this years Art Fair, where BMW Park Lane invited Rewards customers along for a preview and to enjoy the Ruinart Champagne hour in the BMW lounge.
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  • BMW Driving Experiences
    BMW Driving Experiences
    3 September 2018
    BMW Park Lane hosted rewards customers to an MSV driving experience, sampling the finest BMW Models.
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  • Hawkins & Brimble Event
    Hawkins & Brimble Event
    14 June 2018
    BMW Park Lane hosted the Hawkins and Brimble’s product launch event in the showroom.
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