Experiential

The Experiential pillar of our Park Lane Rewards programme includes the opportunity to be involved in a range of events throughout the year. We are proud to be involved in a variety of events across arts and culture, golf and motorsport and delighted to host customers to experience the action.

Present

Frieze London
3 – 6 October 2019
Frieze London will be held at Regent’s Park from 3 – 6 October 2019. Please register your interest today.
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BMW PGA Championship
19 – 22 September 2019
The 2019 BMW PGA Championship will be held from 19 to 22 September 2019, please register your interest today.
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Past

Pride In London
6 July 2019
Saturday 6 July 2019, for the first time ever BMW Park Lane and BMW Group UK took part in Pride in London Parade
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London Symphony Orchestra
10 June 2019
Monday 10th June, Park Lane customers experienced an exclusive LSO Premier recital and reception in the dynamic YouTube Space London.
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Park Lane Affinity Partner Brunch
16 May 2019
Highlights of our most recent Park Lane Rewards Partner event, celebrating our Affinity Partners.
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Goodwood Festival of Speed
4 - 7 July 2019
Highlights coming soon from our Social Media Competition winner.
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No Planet B
23 May 2019
Highlights from BMW i Park Lane partnership event with No Planet B.
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BMW Owners London Event
24 March 2019
BMW Park Lane hosted BMW Owners London to celebrate our recent partnership.
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BMW Tate Live
30 March 2019
Tate Modern stages its third annual BMW Tate Live Exhibition in the atmospheric subterranean Tanks.
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The New BMW 3 Series and the New Z4
9 - 10 March 2019
We'd like to invite you to join us as we celebrate the arrival of two exciting new models at BMW Park Lane.
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International Women's Day 2019
07 March 2019
Highlights of this years International Women's Day.
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The Flow of Colours Event
28 February 2019
BMW i Park Lane have recently launched a selection of bespoke wraps for the BMW i3. Explore the flow of colour for BMW i with our Park Lane Exclusives.
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The 8 Series Preview Event
28 November 2018
On Wednesday 28th November, BMW Park Lane hosted an exclusive preview event to unveil the new BMW 8 Series Coupé. The elegant racer that combines racetrack performance with ultimate luxury.
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The X Event
5 December 2018
On Wednesday 5 December, BMW Park Lane hosted an exclusive event inviting customers to join us for an evening of X and Christmas.
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M Performance Event
21 November 2018
BMW Park Lane hosted a driving day in November inviting customers to take the opportunity to experience a selection of thrilling BMW M models.
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Frieze
4 October 2018
The 8 was featured at this years Art Fair, where BMW Park Lane invited Rewards customers along for a preview and to enjoy the Ruinart Champagne hour in the BMW lounge.
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BMW Driving Experiences
3 September 2018
BMW Park Lane hosted rewards customers to an MSV driving experience, sampling the finest BMW Models.
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Hawkins & Brimble Event
14 June 2018
BMW Park Lane hosted the Hawkins and Brimble’s product launch event in the showroom.
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