Experiential

The Experiential pillar of our Park Lane Rewards programme includes the opportunity to be involved in a range of events throughout the year. We are proud to be involved in a variety of events across arts and culture, golf and motorsport and delighted to host customers to experience the action.

Present

Past

Virgin Active Mayfair
Our Park Lane Rewards partner Virgin Active Mayfair, transformed the MINI Park Lane showroom into the the ultimate pop up fitness studio.
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Pride In London
6 July 2019
Saturday 6 July 2019, for the first time ever BMW Park Lane and BMW Group UK took part in Pride in London Parade
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London Symphony Orchestra
10 June 2019
Monday 10th June, Park Lane customers experienced an exclusive LSO Premier recital and reception in the dynamic YouTube Space London.
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Park Lane Affinity Partner Brunch
16 May 2019
Highlights of our most recent Park Lane Rewards Partner event, celebrating our Affinity Partners.
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Frieze London
3 – 6 October 2019
Frieze London 2019 was held at Regent’s Park 3 – 6 October 2019. This was BMW's third year, showcasing BMW open work for guests to see.
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BMW PGA Championship
17 – 22 September 2019
The 2019 BMW PGA Championship will be held from 19 to 22 September 2019, please register your interest today.
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Goodwood Festival of Speed
4 - 7 July 2019
Highlights coming soon from our Social Media Competition winner.
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No Planet B
23 May 2019
Highlights from BMW i Park Lane partnership event with No Planet B.
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BMW Owners London Event
24 March 2019
BMW Park Lane hosted BMW Owners London to celebrate our recent partnership.
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BMW Tate Live
30 March 2019
Tate Modern stages its third annual BMW Tate Live Exhibition in the atmospheric subterranean Tanks.
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The New BMW 3 Series and the New Z4
9 - 10 March 2019
We'd like to invite you to join us as we celebrate the arrival of two exciting new models at BMW Park Lane.
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International Women's Day 2019
07 March 2019
Highlights of this years International Women's Day.
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The Flow of Colours Event
28 February 2019
BMW i Park Lane have recently launched a selection of bespoke wraps for the BMW i3. Explore the flow of colour for BMW i with our Park Lane Exclusives.
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The 8 Series Preview Event
28 November 2018
On Wednesday 28th November, BMW Park Lane hosted an exclusive preview event to unveil the new BMW 8 Series Coupé. The elegant racer that combines racetrack performance with ultimate luxury.
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The X Event
5 December 2018
On Wednesday 5 December, BMW Park Lane hosted an exclusive event inviting customers to join us for an evening of X and Christmas.
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M Performance Event
21 November 2018
BMW Park Lane hosted a driving day in November inviting customers to take the opportunity to experience a selection of thrilling BMW M models.
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Frieze
4 October 2018
The 8 was featured at this years Art Fair, where BMW Park Lane invited Rewards customers along for a preview and to enjoy the Ruinart Champagne hour in the BMW lounge.
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BMW Driving Experiences
3 September 2018
BMW Park Lane hosted rewards customers to an MSV driving experience, sampling the finest BMW Models.
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Hawkins & Brimble Event
14 June 2018
BMW Park Lane hosted the Hawkins and Brimble’s product launch event in the showroom.
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