Experiential

The Experiential pillar of our Park Lane Rewards programme includes the opportunity to be involved in a range of events throughout the year. We are proud to be involved in a variety of events across arts and culture, golf and motorsport and delighted to host customers to experience the action.

Present

Frieze London
3 – 6 October 2019
Frieze London will be held at Regent’s Park from 3 – 6 October 2019. Please register your interest today.
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BMW PGA Championship
19 – 22 September 2019
The 2019 BMW PGA Championship will be held from 19 to 22 September 2019, please register your interest today.
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Goodwood Festival of Speed
4 - 7 July 2019
Join us between 4 - 7 July and be apart of The Goodwood Festival of Speed - The largest motoring garden party in the world.
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No Planet B
Setting the standards for sustainability Event
Join us on 23 May 2019 at BMW i Park Lane, to hear from the big brands including ourselves; to learn how we plan to set the standards for sustainability across the industry.
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Past

BMW Owners London Event
24/03/2019
BMW Park Lane hosted BMW Owners London to celebrate our recent partnership.
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BMW Tate Live
Exhibition
Tate Modern stages its third annual BMW Tate Live Exhibition in the atmospheric subterranean Tanks.
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The New BMW 3 Series and the New Z4
9 - 10/03/2019
We'd like to invite you to join us as we celebrate the arrival of two exciting new models at BMW Park Lane.
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BMW Park Lane celebrates International Women's Day
07/03/2019
Highlights of this years International Women's Day.
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The Flow of Colours Event
28/02/2019
BMW i Park Lane have recently launched a selection of bespoke wraps for the BMW i3. Explore the flow of colour for BMW i with our Park Lane Exclusives.
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The 8 Preview Event
28/11/2018
On Wednesday 28th November, BMW Park Lane hosted an exclusive preview event to unveil the new BMW 8 Series Coupé. The elegant racer that combines racetrack performance with ultimate luxury.
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The X Event
5/12/18
On Wednesday 5 December, BMW Park Lane hosted an exclusive event inviting customers to join us for an evening of X and Christmas.
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M Performance Event
21/11/2018
BMW Park Lane hosted a driving day in November inviting customers to take the opportunity to experience a selection of thrilling BMW M models.
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Frieze
04/10/2018
The 8 was featured at this years Art Fair, where BMW Park Lane invited Rewards customers along for a preview and to enjoy the Ruinart Champagne hour in the BMW lounge.
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BMW Driving Experiences
03/09/2018
BMW Park Lane hosted rewards customers to an MSV driving experience, sampling the finest BMW Models.
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Hawkins & Brimble Event
14/06/2018
BMW Park Lane hosted the Hawkins and Brimble’s product launch event in the showroom.
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