Affinity

The Affinity pillar is designed to house handpicked offers and benefits through relationships we have with associates of the brand.

From spa days to priority restaurant bookings, there is a varied selection of Affinity offers available to suit different interests and hobbies.

Please find our current range of Affinity benefits below.

Hard Rock Cafe Oxford Street
Exclusive 15% off food and drinks for Park Lane Rewards Customers.
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The Crazy Bear Clubhouse
Park Lane Rewards customers are invited to experience The Clubhouse and enjoy a complimentary glass of champagne on arrival*
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Hard Rock Hotel London
Hard Rock Hotel London are pleased to offer Park Lane Rewards customers 15% off room bookings.
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Spa To You
Enjoy 35% off all treatments at Spa to You, located at Park Lane Hilton and Hilton Bankside. So next time you're visiting the showroom or collecting your new car from us, why not go and indulge yourself after?
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LG Electronics UK Ltd
LG Electronics are pleased to offer Park Lane Rewards customers special VIP product offers.
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All Star Lanes
Exclusive £5 game of bowling and 20% off the food and drink bill*.
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Buddha-Bar London
Priority bookings & Buddha-Bar Bubble Wrap cocktail on arrival.
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Eden Luxury Travel
A personal invitation for BMW Park Lane owners to join Eden Luxury Travel’s VIP Club. ‘You’ll never pay more with Eden then if you booked your trip yourself’
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JW Steakhouse
Save 20% when dining from a la carte menu for lunch or dinner at the JW Steakhouse.
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Park Room at JW Marriott Grosvenor House
Park Lane Rewards customers have the opportunity to receive 20% saving on Afternoon Tea.
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Go Ape
10% discount on Tree Top Adventure and Tree Top Junior adventure at any of the 34 UK Go Ape sites.*
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The Kitchen of Knightsbridge
Exclusive 20% discount to all Park Lane Rewards Members.
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Richoux
20% off food at Richoux in Mayfair.
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Great Central Bar and Restaurant
Located at The Landmark London, enjoy a free bottle of Prosecco when buying a three-course a la carte meal for 2 people.
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Winter Garden Restaurant
Located at The Landmark London, enjoy a free glass of Champagne per person when you book a traditional Afternoon Tea.
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Hakkasan
Park Lane customers have access to priority bookings and a complimentary glass of champagne on arrival.
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Sake No Hana
Park Lane customers receive priority bookings and a complimentary glass of champagne on arrival.
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Yauatcha
Park Lane customers receive priority bookings and a complimentary glass of champagne on arrival.
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Spa Illuminata
Park Lane Rewards members will receive 25% off Spa Illuminata treatments and 10% discount on all retail items.
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Selfridges
Park Lane customers have access to the VIP Lounge with refreshments, 3 hours complimentary car parking and many more benefits.
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RUYA
Rüya are delighted to offer 20% off the bill 7 days a week on the A la carte and early diner menu*.
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Galvin at Windows
Park Lane customers will receive 15% off Galvin at Windows.
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Poggenpohl
Park Lane customers will be given preferential treatment when they purchase a kitchen from our Wigmore Street showroom.
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Hawkins & Brimble
Park Lane Customers receive an exclusive 20% discount on the RRP of all the products on the website.
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Blow LTD
Park Lane Rewards customers can enjoy £15 off their first service and a 10% discount on going services.
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The Clubhouse
Park Lane Customers have access to wavered joining fee - saving up to £1000.
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Virgin Active Gym Mayfair
Enjoy a complimentary day pass to explore one of Mayfair's finest gyms.
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Ultimate Performance
Park Lane Customers are entitled to up to 10% off of PT Sessions.
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