Affinity

The Affinity pillar is designed to house handpicked offers and benefits through relationships we have with associates of the brand.

From spa days to priority restaurant bookings, there is a varied selection of Affinity offers available to suit different interests and hobbies.

Please find our current range of Affinity benefits below.

Spa To You
Enjoy 35% off all treatments at Spa to You, located at Park Lane Hilton and Hilton Bankside. So next time you're visiting the showroom or collecting your new car from us, why not go and indulge yourself after?
Read More
LG Electronics UK Ltd
LG Electronics are pleased to offer Park Lane Rewards customers special VIP product offers.
Read More
All Star Lanes
Exclusive £5 game of bowling and 20% off the food and drink bill*.
Read More
Buddha-Bar London
Priority bookings & Buddha-Bar Bubble Wrap cocktail on arrival.
Read More
Eden Luxury Travel
A personal invitation for BMW Park Lane owners to join Eden Luxury Travel’s VIP Club. ‘You’ll never pay more with Eden then if you booked your trip yourself’
Read More
JW Steakhouse
Save 20% when dining from a la carte menu for lunch or dinner at the JW Steakhouse.
Read More
Park Room at JW Marriott Grosvenor House
Park Lane Rewards customers have the opportunity to receive 20% saving on Afternoon Tea.
Read More
Go Ape
10% discount on Tree Top Adventure and Tree Top Junior adventure at any of the 34 UK Go Ape sites.*
Read More
The Kitchen of Knightsbridge
Exclusive 20% discount to all Park Lane Rewards Members.
Read More
Richoux
20% off food at Richoux in Mayfair.
Read More
Great Central Bar and Restaurant
Located at The Landmark London, enjoy a free bottle of Prosecco when buying a three-course a la carte meal for 2 people.
Read More
Winter Garden Restaurant
Located at The Landmark London, enjoy a free glass of Champagne per person when you book a traditional Afternoon Tea.
Read More
Hakkasan
Park Lane customers have access to priority bookings and a complimentary glass of champagne on arrival.
Read More
Sake No Hana
Park Lane customers receive priority bookings and a complimentary glass of champagne on arrival.
Read More
Yauatcha
Park Lane customers receive priority bookings and a complimentary glass of champagne on arrival.
Read More
Spa Illuminata
Park Lane Rewards members will receive 25% off Spa Illuminata treatments and 10% discount on all retail items.
Read More
Selfridges
Park Lane customers have access to the VIP Lounge with refreshments, 3 hours complimentary car parking and many more benefits.
Read More
RUYA
Rüya are delighted to offer 20% off the bill 7 days a week on the A la carte and early diner menu*.
Read More
Galvin at Windows
Park Lane customers will receive 15% off Galvin at Windows.
Read More
Poggenpohl
Park Lane customers will be given preferential treatment when they purchase a kitchen from our Wigmore Street showroom.
Read More
Hawkins & Brimble
Park Lane Customers receive an exclusive 20% discount on the RRP of all the products on the website.
Read More
Blow LTD
Park Lane Rewards customers can enjoy £15 off their first service and a 10% discount on going services.
Read More
The Clubhouse
Park Lane Customers have access to wavered joining fee - saving up to £1000.
Read More
Virgin Active Gym Mayfair
Enjoy a complimentary day pass to explore one of Mayfair's finest gyms.
Read More
Ultimate Performance
Park Lane Customers are entitled to up to 10% off of PT Sessions.
Read More

Further details regarding the processing of your personal data can be found in our Privacy Policy.